There are so many platforms for delivering content but you’re confident that you have all the bases covered—user guide, video, wiki, forum, online help (authored in a structured reusable-ish way). Then, all it takes is a friend complaining that his iPhone is slugish and the panic sets in. Here’s why. In a bid to help him out, you consult Dr Google who prescribes a Snapguide.
You open the guide and, with a swipe of your thumb, you move forward through the visual instructions. Once or twice you go back to double-check a step. Before you know it, the diseased phone is cured. So simple. So damn snappy. And, because you’re filled with a sense of achievement; you click the heart icon, tell the author how helpful she’s been, add your own suggestions and then share the joy on your social networks. Building a collaborative community around instructional content? Techcomm Nirvana.
Turns out, there are guides for all kinds of things:
>; How to Use Evernote for Business >; How to Upcycle a Cassette Into a Pencil Holder >; How to Create a Guide
How to keep calm and stop carrying on?
Now you’re thinking that no decent content strategy would be complete without a Snapguide library. Oh my.
Maybe I’ll just create a guide on the quiet (post it on our forum) and see what happens.
- How To Create a Data-Driven Content Strategy: ConFab 2011 (raventools.com)
- A Blog Is Not A Content Strategy (johnfdoherty.com)
- Snapguide, Paper – Creativity tools: The next wave of iOS apps? (nextlevelofnews.com)